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Rudy Russo (Kurt Russell) is the unscrupulous sales manager of New Deal Used Cars, owned by the kindly Luke Fuchs, whose brother Roy L. Fuchs (Jack Warden) is trying to put him out of business. Roy has been unsuccessful in buying out his brother, and has resorted to setting consumer agencies on him to try and force him out. Unknown to everyone but Roy, a new freeway exit ramp is coming through the area and will take Roy's lot through eminent domain.