The all new Lincoln MKS has not yet arrived in US dealerships but 8,600 customers have vowed to buy the new Lincoln flagship sedan. Almost two-thirds have opted for the Ultimate Package MKS since it made its official debut at the November 2007 LA Auto Show.
The reason the orders have flooded in so early on is because Lincoln has used a new marketing direction for this new model, namely that the marque revealed pricing and options at the cars debut rather than closer to its sales launch. “Many lease customers want to compare monthly payments before they decide on a new vehicle, it made sense for us to provide them with detailed pricing and incentives so that they could make an informed decision before the vehicle arrives in dealerships this summer," said Pei-Wen Hsu, Lincoln MKS marketing manager.
"The MKS is an all-new vehicle for the Lincoln brand, and it's a game changer for us," said Michael Sprague, Lincoln Mercury group marketing manager.
The Lincoln MKS is powered by a Lincoln-exclusive 3.7 liter V6 engine producing 275 hp and is estimated to do about 17 miles to the gallon of premium gasoline. Features include SYNC, Easy Fuel Capless Fuel Filler System, SecuriCode Next-Generation Keypad, premium THX-certified audio system, 20-inch wheels, heated rear seats and voice-activated navigation system with SIRIUS Travel Link.
Source: Lincoln
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